Choose speciality channel:   Choose sector channel:     Search the site


Skoda Fabia 'Baking of' ad

Agency: Fallon

Client: Skoda

What does it take to make a car cake? A team of 12 expert bakers and a mountain of ingredients, oh, and four days.

How do we know this? Well, Skoda have created a car completely our of cake. The ad completely stands out from the competiton by not highlighting performance.

Instead it appeals to our sweet tooth with a strapline reading, “full of lovely stuff”.

The aim was to demonstrate the new Skoda Fabia is a car that has more standard specifications than many other cars in the same category.

Fallon saw Cake as the ideal way to highlight this by showing that even though something may be small it can still be packed full of features.

From the wheels and wings mirrors right down to a detailed version of the engine and the seats inside, all of the car’s parts have been made entirely out of cake.

To build the car the team used a mixture of sponge and raisin cake bricks to build the chassis, marzipan and icing sugar was used for the paint work and sticks of rock were used to hold the wing mirrors in place.





3073 showcases match your criteria

IKEA 'Stop Being So English' IKEA 'Stop Being So English'
Classic ad campaign

Dr Oetker’s Ristorante Pizza sampling campaign Dr Oetker’s Ristorante Pizza sampling campaign
Life Agency work

Lynx ‘Temptation’ Lynx ‘Temptation’
New ad from Argentina

Tango 'Save Tango' Tango 'Save Tango'
Typically tongue-in-cheek viral for Tango by BBH

Haagen-Dazs ‘Melt Together’ advert Haagen-Dazs ‘Melt Together’ advert
TBWA London new work

Editor's Pick. FujiFilm's new Editor's Pick. FujiFilm's new "Bungee Jump" ad
Third in series

KFC 'Wrapstar' advert  KFC 'Wrapstar' advert
New marketing campaign

aussiebum 'Wonderjock' aussiebum 'Wonderjock'
New UK push

LG ‘Elephant’ advert LG ‘Elephant’ advert
Y&R latest work

Yorkshire Tea ‘Builder’ advert Yorkshire Tea ‘Builder’ advert
New work from BMB

Previous Next (page 55 of 308)