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3 Mobile ‘The Network‘ advert

Agency: Glue London

Client: 3 Mobile

Three’s new national advertising campaign aims to highlight the effort the company and all its staff have been putting into creating the UK’s biggest and best 3G network.

Featuring advertising on TV, in cinemas, on posters, in the press and online, the  campaign is an action-movie pastiche of Three’s employees building the people of Britain a better network.

In the words of the best movie taglines: “They’re going even further to make it even better.”

The adverts were created by Glue London, whose brief was to design a campaign aimed at improving the perception of Three’s network.

Their approach was to use advertising to dramatise the effort that Three is going to in order to bring consumers a better network for the mobile internet.

The campaign, planned and bought through Mindshare, kicks off with TV and VOD advertising directed by award-winning director Andy Lambert, whose credits include previous adverts for Revels and E-on’s wind farm.

Outdoor media features a range of high impact movie-style posters, while online and press advertising will attempt to offer more detail about the work 3 is doing to build the network

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