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Dr Oetker’s Ristorante Pizza sampling campaign

Agency: Life Agency

Client: Dr Oetker 

Life Agency, one of the country’s newest and fastest growing through the line agencies has created and implemented a new sampling campaign, reader offer and micro-site ‘Add a Little Passione’ for Dr Oetker’s pizza brand Ristorante.

Following Dr Oetker’s successful acquisition of the Schwan Food Company in the UK, Life were appointed to the Ristorante account in July this year.

Work started immediately in readiness for the sampling campaign, which has now gone live and involved Life designing the look of the sampling stand as well as handling the day-to-day running of the campaign.

Sunday, August 23, saw a Life Agency designed reader offer for a free Ristorante pizza for every reader feature on the front page of The Independent on Sunday. The offer included a front page and internal advertisement for the promotion.

Life have also designed a micro-site, ‘Add a Little Passione’ at to communicate Ristorante’s unique taste message.

Here visitors to the site are able to upload their own romantic stories as well as view and rate other peoples. Those whose stories are voted most romantic will win a free Ristorante pizza.

Life’s Managing Director Ian Humphris said, “It’s great to build on our Chicago Town pizza portfolio work by adding Dr Oetker brands into the mix“

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