Agency: Five by Five
Client: WKD
A new digital campaign to promote the alcoholic drinks brand WKD has been created by leading digital agency, Five by Five.
The interactive ‘Kev ‘n’ Dave’ campaign, available to see at www.wkd.co.uk, launches today (17th April 2009) to bring the WKD brand personality to life as well as help drive sales across the product portfolio.
Featuring two cheeky characters who epitomise the brand’s essence, users are able to interact with Kev ‘n’ Dave to obtain answers to any question posed, in true WKD-style. A variety of changeable videos, backgrounds and content will ensure the campaign is adaptable to seasonal activity throughout the year.
The application will be supported by a dedicated blog, Facebook application and newsletter, all of which will be promoted via online advertising, database marketing, social media, and video seeding.
As well as featuring a compelling creative draw to the site, users can easily navigate around other key promotions and content available including competitions, money-off vouchers, local event listings and an online shop.
Debs Carter, Marketing Director for WKD, comments: “The campaign represents everything WKD stands for and focuses on engaging with our target market of males aged 18-24. The team at Five by Five have done a fantastic job in creating an entertaining online application that will directly appeal to our key audience’s sense of humour.”
Nick Gill, Digital Planner at Five by Five comments: "Kev 'n' Dave bring alive the WKD brand using digital to its potential by being interactive, engaging and entertaining through differentiated content. We've created a knowledge source where consumers can interact and engage with Kev 'n' Dave to get answers to everything and anything but of course the answers will be delivered in an unmistakably WKD way."
Five by Five’s other clients include Fat Face, Britvic, Procter & Gamble and New Look.