ADVERTISING CAMPAIGNS

Britvic Drench 'Brains' Dance'

Agency: Clemmow H Inge

Client: Britvic Drench

Britvic has launched a new digital and its first ever TV campaign as part of a new £5.5 million push.

The Drench Water work from CHI and Partners builds on its positioning around mental hydration.

It features the puppet 'Brains' from Thunderbirds dancing to the 90s dance classic 'Rhythm is a Dancer' by Snap.

While keeping topped up on Drench he performs a unique combination of moves from crumpling to knee slides.

Online support at staydrenched.co.uk builds on the TV experience by giving viewers the opportunity to test their mental performance by making Brains dance using a webcam or keyboard.

Your reviews

lisalou
27-Jan-09 11.45

As a dancer, I love seeing dance within advertising! One aspect of the advert I found really interestimg was that you did not see the punch line until the end of the advertisment, this kept me glued to the TV to find out what the ounch line was going to be. Music choice was great, people who know the song from a while ago would have recognised it straight away and this will have caught people's attention upon recognising the tune. I have also seen the making of this commercial online and its fascinsting to watch! great advert overall!!

	Review this advert NOTE: You must first log in or register
	Add to my hub or personal homepage Share this article with your team
	Recommend this article? 95% recommended it
	Send to a friend
	Report inappropriate content