Stella Artois is launching a pioneering digital campaign building on its heritage as a premium beer originally crafted for Christmas.
Stella Artois is launching a cutting edge 3D ‘augmented reality’ Christmas eCard as part of a digital campaign to build on its heritage as “a premium beer originally crafted for Christmas.”
The eCard can be sent from stellartois.com and can be personalised with a message from the sender to the recipient.
Augmented reality is a pioneering new technology that allows images to spring to life in 3D from a seemingly blank surface when viewed through a web camera. The eCard will reveals interactive seasonal imagery, providing recipients with a truly engaging experience.
In celebration of every eCard sent, Stella Artois will secure the future of a rainforest tree located in the threatened Atlantic Rainforest, with the goal of saving one million trees before Christmas Day, representing one million eCards sent.
The ‘Send a Card, Save a Tree’ campaign builds on the brand’s commitment to taking small steps to protect the environment, in this case helping to save threatened Atlantic Rainforest trees, one of the most endangered habitats in the world. “
This is a fun and engaging way for consumers to experience our brand, while doing something positive for the environment,” said Marketing Director InBev UK, Andreas Hilger.
The Send a Card, Save a Tree campaign will be supported with TV, digital and out-of-home advertising throughout December, as well as special Christmas packaging in-store.
Progress of the campaign will be tracked via a sustainably sourced Christmas tree which will light up in stages for each 100,000 trees saved until the goal of one million eCards sent, and one million trees saved is achieved.
The tree is located in the “Winter Wonderland” in London’s Hyde Park, and can be viewed remotely by consumers around the globe via webcam at stellaartois.com .
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