Choose speciality channel:   Choose sector channel:     Search the site

News

 

IAB calls for "mature" approach to video ads

IAB calls for "mature" approach to video ads

Advertisers need to take a more “mature” approach to online video, according to the Internet Advertising Bureau’s Video Council.

The council, which is made up of more than 45 leading media businesses including AOL, BBC Worldwide, Microsoft and News International, has created new video advertising best practice guidelines for 2011. It covers areas such as the size and use of online video formats, pre/mid/post-roll, interactivity, product placement and the forthcoming changed in the Advertising Standard’s Authority changes in CAP code.

Video advertising spend rose 82% in the first half of 2010 alone and this year is expected to be critical in its development as a key part of the brand marketing mix. There remains inconsistency in the way online video is bought and sold, an issue that that the IAB Video Council plans to address this year.

Jack Wallington, the IAB’s head of industry programmes, said, “In a defining year for online video advertising, the industry needs to work harder and grow up faster to meet advertiser’s lofty expectations. For this new kid on the block, these new guidelines are an important step to maturity from a committee of the industry’s biggest players.”

Meanwhile, a video marketing handbook, which includes spend and audience statistics, video effectiveness research, and guidance on implementing an online video strategy. It include case studies from brands including, Swiftcover.com and AXA Direct, Vimto, Strongbow, Jaeger and Nationwide.

Catherine Laughton, Swiftcover.com and AXA Direct marketing manager, says: “Our digital media agency, Steak, and ourselves have embraced online video for Swiftcover and AXA Insurance, and have seen great results from our activity. It’s information, like this handbook, that informs other advertisers on the benefits of online video and pushes the format and its technology forward; it’s a step in the right direction.”
 




AJR
coupon for free viagra link prescriptions coupons
cheat how many guys cheat why husband cheat on their wife
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
coupon for cialis coupons for cialis printable transfer prescription coupon
how much do abortion pills cost fyter.cn abortion hotline
abortion photos web-dev.dk abortion at 5 weeks
discount grocery coupons abortion clinics in dallas abortion clinics in richmond va
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
tadalafilt open tadalafilo
renova renovation nyborg renovation vejle
free cialis coupon ainalfaras.net coupon for prescriptions
duphaston 10 mg duphaston forum duphaston iskustva
amoxicillin dermani haqqinda amoxicillin 500 mg amoxicillin 1000 mg
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
home abortion pill methods facts about abortion pill abortion pill side effects
abortion at 15 weeks abortion options abortion rules
side effects of vivitrol shot go vivitrol side effects
naltrexone rapid detox alcohol implant does vivitrol stop withdrawals
naltrexone high open naltrexone 4.5 mg side effects


Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.