United Biscuits, a leading European manufacturer of biscuits and snacks has jointly awarded their £1m permanent Point of Purchase contract to bezier, Europe’s largest in-store marketing agency, and Barrows as part of a five-way pitch.
The company’s brand portfolio includes McVitie’s, KP and Jacob’s.
Point of Purchase Manager at United Biscuits, Louise Williams, said: “We were looking to refresh our in-store presence across the group and were pleased with the reputation and ideas that bezier carry. We are very excited about the new partnership.
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