Porter Novelli has been appointed by UltraShape to promote a revolutionary ultrasound system for non-invasive body contouring in the UK.
Porter Novelli is also working with UltraShape’s international headquarters in Israel, spearheading the development and coordination of the company’s global public relations strategy being implemented in France, Italy, Israel and the US.
To reflect the system’s key differentiators Porter Novelli captured the essence of the product, developing a brand name for the incorporated technology G-NIUS Technology (Guided, Non-Invasive Focused Ultrasound Selective Technology).
UltraShape UK is a wholly owned subsidiary of Israeli company UltraShape Limited. Established in 2000, it has since grown rapidly as a company.
Its body contouring system is the first and only non-invasive solution of its type to effectively break down fat cells, and has been fully approved by the European Commission. It is already used in 35 countries, with 150 systems installed and over 14,000 commercial treatments already administered.
Commenting on the appointment, Lucy Melling, Porter Novelli’s Consumer Director said: “We are delighted to be working alongside UltraShape in launching this groundbreaking new product, both in the UK and globally.
Our focus is to drive demand by communicating the safety, ease and effectiveness of the treatment to consumers, combined with the potential for revenue generation on offer to medical professionals administering the treatment. UltraShape’s sales abroad are booming and we look forward to driving that success in the UK.”
Lee Brine, Manager, UltraShape UK said Porter Novelli’s impressive credentials and understanding of our business made them the obvious partner choice to launch our product.
“We see a promising future for UltraShape, and are looking forward to benefiting from the strategic direction and consumer expertise Porter Novelli bring as we enter the UK marketplace.”
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