Agency: OMD UK
Client: Peugeot 107
Cannes Media Lions. Winner of 'Best use of radio'
No-one launches cars on radio but OMD UK did and it worked.
Three different car manufacturers launched near identical small city cars off the same production line.
With no relevant creative for the vital youth market and a budget of just £300k OMD UK's task was to create a differentiated identity for the Peugeot 107 amongst this 17-25 group.
Their solution was about getting closer to the audience through a unique collaboration between creative, media owner and media agency.
Click onn the video below to see how they did it.
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