Wunderloop, the independent market-leading European behavioural targeting company, is entering the UK marketplace with the launch of its iCRM product.
Wunderloop iCRM is the first Wunderloop product to be launched in the UK. It will be used by portals and websites to target consumers based on their online behavioural patterns and external data, such as registration, demographic data and personal information where possible. The system targets Internet users at the moment of their actual interest with relevant advertising, content and appropriate products. German customers already using Wunderloop’s iCRM to offer and carry out real-time targeting for their advertising and e-commerce content include T-Online, AOL and Freenet.
Wunderloop is an independent company which have been leading the European market in targeting services for advertising, content and e-commerce since 1999. Former AdLink Internet Media Managing Director Donald Hamilton is Wunderloop UK MD, bringing a strong track-record of expertise in the UK market.
“Wunderloop has vast European experience of delivering results for major portals and websites through a sound understanding of online behaviour and demographics,” said Donald Hamilton. “There is a gap for this sophisticated offering in the UK market and, as an independent player with extensive expertise, Wunderloop is ideally positioned to deliver behavioural targeting far above and beyond the norm. iCRM is only our first product launch as Wunderloop looks to develop excellent relationships with portals and online publishers for more targeted content and ads."
For furthner information please contact:
Mark Barber / Dan Faulks / Richard Lambert
Eulogy!Tel: 020 7927 9999
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