IPC Media has announced that IPC Connect, the company’s market-leading women’s weeklies division, and Groupe Marie Claire – with which IPC also publishes Marie Claire in the UK and Avantages and Famili in France – are to launch an entirely innovative and exciting new magazine early in 2007.Project Honey – aimed at 18 to 30 year old women – will redefine the young women’s market in the UK, providing the perfect weekly accompaniment for readers living out their decade of indulgence. Developed over the last 18 months, Project Honey represents an £18m investment across its first two years, making it IPC Media’s biggest-ever launch.
Project Honey is led by IPC Connect managing director Evelyn Webster, alongside editor Ali Hall, one of the most dynamic and successful editors of her generation, and newly-appointed publishing director Julie Lavington.Evelyn says: “What we are now seeing in the UK is a generation of confident, bright and ambitious young women who are determined to cram everything in to their lives. They want it all, and they want it right now. Project Honey will be the perfect filter for these women. It will define their decade of indulgence.”
The new launch is the latest title from the IPC Media launch programme which was initiated by IPC chief executive Sylvia Auton in 2003 and has seen the company create the men's weekly sector with Nuts, entirely reinvent the real life category with Pick Me Up and drive innovation in TV weeklies with TV easy. Commenting on the joint venture, Sylvia adds: "IPC and Groupe Marie Claire have been jointly publishing Marie Claire here in the UK to enormous acclaim for the last 18 years. The opportunity to extend and deepen this highly successful partnership through the launch of Project Honey was simply too good to miss."
Groupe Marie Claire chief executive Arnaud de Contades adds: "Project Honey is a truly innovative magazine and we are delighted to be launching in the UK with IPC. Our joint venture is one of the most successful and long-standing business partnerships in UK media.”Sylvia Auton adds: “Once again IPC is setting the pace for innovation in UK magazine publishing.”
EndsFor further information please contact Chris Taylor, head of media relations, on 020 7261 5276 or email firstname.lastname@example.org. For high-resolution cover images go to www.ipcmedia.com/press/imagebank.php.
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