innocent Drinks has appointed LoewyBe to handle a new experiential campaign for its range of smoothies, following a competitive pitch.
Details of the activity remain under wraps, but several hundred thousand samples are expected to be distributed during the New Year campaign.
Joss Davidge, Marketing and Business Development Director at LoewyBe, comments: “innocent is one of those brands that every creative agency wants to work with, so we’re delighted they’ve chosen to work with us. The brand has long recognised the power of experiential marketing, and we’re relishing the chance to work together on exciting live brand experiences during 2007, starting with this New Year campaign.”
Andrew Bullock, Below the Line Communications Manager at innocent comments: “We have been impressed by LoewyBe’s balance of creativity, planning, execution and evaluation proposals. For a brand such as innocent, Experiential Marketing has been and is increasingly an important element of the marketing mix, as it allows us to have face to face contact with our consumers.”
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