Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


UK Boards missing out on staff ideas

UK Boards missing out on staff ideas

UK boards are missing out on valuable staff ideas, reducing their profitability and increasing staff churn – at a typical cost of  £943 per employee, per year - simply because they don’t talk to and listen to staff enough. 


The finds have been made in, 'The Human Touch', a research project from Crystal Interactive. It shows that while boards are adept at dealing with the City and commercial partners, over half (55 per cent) struggle to get their staff communication right and 47 per cent are poor or very poor at communicating with their most junior employees.  Furthermore 95 per cent of the103 senior managers and directors studied said staff ideas and opinions are not always valued.


The research highlights the commercial costs of this poor communication. Organisations that are better at internal communications are far more likely to get new ideas from staff – 90 per cent of the best communicators’ ideas come from staff compared with the average of just 20 per cent. 


Feeling part of a team, a by-product of good internal communications, comes ahead of pay, bonuses and flexible working in terms of its impact on employee morale. However, boards are twice as good at dealing with external audiences as internal ones, and at least five times better at dealing with investors, stakeholders and partners than employees.


Director of Crystal Interactive, Chris Elmitt says, “Organisations spent £17 billion on R&D in 2005, who’s to say that money was focused on the best ideas, if over half of companies offered no formal opportunity for new ideas to be fed through? It’s madness that companies worry about huge churn costs, go to enormous lengths looking for even modest improvements in margin, and spend time debating flexible working – yet some boards still haven’t mastered how to simply interact with staff.”


The study suggests that 79% of senior teams make important announcements via email, 65% also rely on managers to disseminate news and 2% admit to texting staff with vital announcements.  Events are favoured by 58% as a way to break important news, yet despite these being an opportunity for direct interaction, they typically allow staff only 20 minutes of Q&A time.


Just 18% of senior managers interviewed say the communication between them and the board is very good and only 37% can put their ideas and questions to the board at events, according to Crystal Interactive, which specialises in building interactivity into events.


A full copy of the report is available from

prescription transfer coupon discount prescriptions coupons
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
abortion pics abortion clinics in miami abortion laws by state
drug coupon prescription coupons
low cost abortion clinics link houston abortion clinic
cialis free sample coupons click pet prescription discount card
bystolic coupon 2014 generic bystolic alternative
discount prescriptions coupons prescription card discount
how much is the abortion pill in clinic abortion abortion services
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
abortion clinics in birmingham go how to get an abortion pill
forest laboratories patient assistance read forest patient assistance
prescription savings card cialis coupons printable cialis discounts coupons
cialis dose 30 mg click cialis dosage for enlarged prostate
pletal 50 pletal 50 pletal y anestesia
coupons for cialis printable cialis coupon 2015 coupon
printable coupons for cialis cialis coupons 2015
coupon for prescription coupon for cialis cialis manufacturer coupon 2016
duphaston duphaston duphaston forum
will naltrexone show on a drug test naltrexone reviews alcoholism
phenazopyridin erfarenhet phenazopyridin piller phenazopyridin dosering

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.