Golden Goose PR has today been appointed as the official consumer PR agency for Virgin Active; the nationwide health club chain. The appointment follows a three way competitive pitch. The campaign is based on the ‘Move’ theme that is being embraced by Virgin Active, globally.
Following the acquisition, Virgin Active is now one of the most successful international health club chains, operating out of five countries with over 900,000 members. Virgin Active is also set to launch six exclusive ‘Virgin Classic’ gyms in the city, Edinburgh and Twickenham; which offer a plush exercise and wellness sanctuary for busy professionals.
Golden Goose PR co-founder Laura Wood said the agency’s campaign was developed to embrace the ‘Move’ theme which forms the basis of the Virgin Actives marketing for 2007 and will aim to make both exercise and wellness accessible to everyone; helping individuals, time poor professionals and families to activate their lives through movement.
The campaign will focus on making the Virgin Active brand a household name; synonymous with effective, fun and stimulating exercise for all ages. The campaign will also publicise the range of fitness classes and facilities on offer at the health clubs as well as promoting positive human interest stories, focusing on personal triumph and achievement and some exciting new exercise trends unique to Virgin Active gyms. Golden Goose PR will also be working to publicise the results of the £20 million upgrade and refurbishment programme for the newly acquired Holmes Place clubs.
Tim Carter – Marketing Director comments: "For the first time in history, the number of overweight people rivals that of underweight people. Because of this we want to encourage the UK public to get moving and to make them appreciate that moving can be fun. Globally, governments are waking up to the globesity epidemic and here in the UK the first minister of fitness has been appointed. It is for this reason that we want to activate people’s lives by getting them moving. It’s time to join the movement.”
For further information please contact Laura Wood at Golden Goose PR on 0207 223 4488
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