One of the UK’s leading charities, the Alzheimer’s Society has appointed integrated marketing agency Arc UK following a three-way pitch.
Arc will work in partnership with the charity to develop an integrated, direct communications strategy to new and current donors. The agency has been specifically briefed to improve ROI by driving more profitable acquisition of new donors and increasing the frequency and size of donations from existing donors.
With the strategic groundwork laid, the first creative is scheduled to launch in April 2007.
John Morris Head of Donor Marketing at the Alzheimer’s Society, explains why Arc is the best agency for the job, “We were really impressed with the team’s detailed approach to the brief and the collaborative way they worked with us in the run up to the pitch. We are particularly impressed with the way that Arc took time to understand our branches and people who have experience of dementia in their families.
"We’re very confident that the team at Arc UK have the necessary skills to create a much more effective and efficient direct mail programme, which is more meaningful to our donors, and specific to us as an organisation. We are very excited at this opportunity to work with Arc.”
“We had a very collaborative approach when pitching which has really given us the chance to get to know each other,” explains Mike Spicer Arc UK managing director, “one of our first priorities is to establish a communications framework that ensures all contact points move the donor along the loyalty road towards better profitability. Essential data work and a fresh messaging strategy will help us achieve this”.
Notes to Editors:
Arc Worldwide is the marketing-services partner of Chicago-based Leo Burnett Worldwide, part of the Paris-based Publicis Groupe network. Headquartered in Chicago, Arc Worldwide has more than 1,100 employees in 42 offices and 35 countries. The award-winning company has expertise in four practice areas: direct/database, interactive, promotional, and shopper marketing. Clients include such leading marketers as Procter & Gamble, McDonald’s, General Motors, The Coca-Cola Company, the U.S. Army, and Walt Disney.
For further information please contact:
T: +44 (0) 20 7490 5772
F: +44 (0) 20 7490 5882
M: +44 (0) 7801 55 28 56
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