1. Check that the promotion is suitable for the use of a money-off coupon.
2. Ensure that the coupon wording is legal, unambiguous and clear for the customer to understand.
3. Ensure that the coupon identifies the value, the product, promoter and relevant retailers, as detailed in this brochure.
4. The coupon clearing house must be notified in advance if the additional information needs to be captured or the coupons need to be retained.
5. Ensure the coupon number is correctly compiled and is encoded within the EAN-13 symbol.
6. Check the size of the bar code symbol, both the magnification and the bar height.
7. Ensure that there are adequate quiet zones for the bar code symbol.
8. Ensure that key lines are not surrounding the bar code on the final coupon.
9. Check that the contrast between the bars and the background is adequate and that the colours chosen will scan.
10. Ensure that any additional PIN/URN bar codes have been correctly positioned and encode the correct information (see section headed Additional Bar Codes)
11. For on-pack coupons, check the position of the coupon on the final product to ensure the coupon bar code cannot be scanned at the point of sale.
12. Handling and clearing houses must be notified in advance of coupon campaigns, and additionally should be notified if the coupon is subject to over-redemption insurance cover.
13. Ensure that no shrink-wrap, tape or other printing will obscure the bar code symbol on the finished product.
14. If in doubt, seek guidance from your clearing or handling house.
Endorsed By: e-centre, The British Retail Consortium, The Federation of Wholesale Distributors, The Food and Drink Federation
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