Cambridge-based Polkadot Jewellery has appointed leading communications agency, Ware Anthony Rust (WAR), to promote its virtual boutique of exquisite vintage jewellery.
Drawing on experience with fashion-related clients, Sekonda and Van Dal, WAR’s PR team is tasked with ensuring that Polkadot Jewellery is spotted in key consumer media.
The online store specialises in antique pieces, handpicked to compliment the latest looks from the catwalk. Big, bold and beautiful, the range of earrings, necklaces, earrings, bracelets and rings spans the decades from the 1920s to the 1990s, and includes pieces from leading designers such as Chanel, YSL, Christian Dior and Lea Stein.
WAR’s PR campaign will focus on women’s glossies and fashion pages in the national press, but will also include men’s titles. Around 20 per cent of Polkadot Jewellery’s customers are gift buying men taking advantage of advice from its personal shopping service.
Suzanne Middlemass, managing director of Polkadot Jewellery, said: “I was really impressed by WAR’s knowledge and experience of the fashion media, and their achievements for other clients in the industry. The team hit the right balance of enthusiasm and expertise, making WAR the obvious choice to take Polkadot Jewellery forward.”
Kerris Macauley, head of WAR PR, said: “We are very excited about working with Polkadot Jewellery to raise awareness of this gorgeous online boutique. It has a great story to tell as each accessory has been individually chosen to be relevant to today’s fashion trends; women can be confident that no one else at the party is going to be wearing the same piece. With Suzanne’s impeccable taste and artistic background, the jewellery on offer is just breathtaking, and cannot be found on the High Street.”
For further information please contact: Becky Lamont or Zoisa Buczacki on 01223 566212 or firstname.lastname@example.org / email@example.com
Note to newsdesk:
WAR provides a seamless communications service for a host of clients in the B2C, B2B and healthcare sectors, bringing together talented and creative individuals with specific expertise in their own fields.
The agency disciplines of advertising, design, public relations, interactive and direct marketing are blended to give clients holistic, strategic and creative campaigns, or offered independently to suit client needs.
WAR works with international and national companies based across the UK and overseas including: Multiyork, Van Dal, Acushnet (Titleist, FootJoy and Cobra), Johnson & Johnson, Huntsman (Araldite), Corgi Toys, Corinthian, Sekonda, Plasti-kote, Linx Printing Technologies, Visa Europe, Zapf Creation, Stream Foods and Cambridgeshire Horizons.
About Polkadot Jewellery
Polkadot Jewellery is a virtual boutique specialising in distinct designer vintage pieces for today’s fashion trends. The jewellery is individually chosen for its aesthetic style, quality and authenticity and spans the decades from the 1920s to the 1990s.
Suzanne Middlemass established the company after falling in love with vintage jewellery and spending too long hunting antique fairs for the right accessory! She turned her hobby into her own business so that now anyone looking for a unique piece or with an interest in vintage jewellery just has to log onto http://www.polkadotjewellery.co.uk to access a treasure-trove
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