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How to Guide

 

How to best use Point of Sale

How to best use Point of Sale

Most customers are actively seeking to purchase before they enter a shop. They’ll already have in their head the product or service they’ve decided they need.

But once in the retail environment their options can still be swayed with offers of special discounts and free gifts. Used effectively, Point of Sale (POS), can make a difference to customers purchasing decisions.

Some options available on the market follow. These are just the tools. What’s as important is how you implement them with design and branding:

 - Sign and print holders
 - Base attachments
 - PVC ticket holders
 - Shelf edge displays
 - Flexible wallets
 - Poster holders and frames
 - Cable and rod displays
 - Wallmount Panels
 - Showcard stands
 - Suggestion boxes
 - Counter leaflet dispensers
 - Wallmounted leaflet dispensers
 - Floorstanding leaflet dispensers
 - Display shelves and stands
 - Banner systems
 - Data strips and shelf organisers
 - A boards
 - Pavement signs
 - Dump bins
 - Budget dependent, consider using in store-promotional teams to back up POS materials.
 - Advantages include:

Interactivity – they can engage with customers and explain about your product. Once they know more there’s a much higher chance they will purchase

Living the brand – carefully selected teams can bring your brand to life and give it a friendly human face.

For launches also consider free sampling of your product. If it’s a new product, it’s important to get it in people’s hands for them to try, hopefully enjoy, and come back for more.

 

AJR
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