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New restrictions on advertising to children

New restrictions on advertising to children

Ofcom today published details of significant restrictions intended to limit children’s exposure to television advertising of food and drink products high in fat, salt and sugar. Its conclusions follow extensive public consultation and a detailed programme of audience and focus group research, economic analysis and peer review of available scientific evidence.

After a detailed examination of consultation responses and all available evidence, and in light of its statutory duties, Ofcom has published a numnber of measure.

Ends

The full report can be read here: http://www.ofcom.org.uk/media/news/2006/11/nr_20061117

AJR
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