The UK greetings cards industry is facing stiff competition from the Internet as sales of traditional cards stagnate. Greetings Cards, a new Market Report Plus from market intelligence providers Key Note, reveals that 50.4% of Internet users sent an e-mail or an e-card in lieu of a greetings card in 2005/2006.
According to research by broadband provider Wanadoo, the British could save £1.5bn by opting to send online Christmas cards. It estimated that around 205 million e-cards were sent for Christmas 2005, with the 45 to 49 year-old age group the keenest to embrace the new technology.
The impact on the environment is another factor that highlights the Internet as a positive alternative to sending traditional cards. Exponents say ‘e-cards’ are cheaper, greener and stress-free; by sending e-cards the population of the UK would not only save cash, but also the environment. During Christmas 2005 alone, sending online greetings instead of postal ones would have saved 2,100 tonnes of paper.
A full copy of this report is available from http://www.keynote.co.uk
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