In spite of intense competition from exotic eateries tempting the palate, the British pub remains the most popular place for UK consumers to have a formal meal. According to Restaurants, a new Market Report Plus from market intelligence providers Key Note, 81% of consumers visited a pub for a meal at least once in 2005/2006.
The movement of pubs into the eating-out market has been marked in the past 5 years. This is partly owing to the decline in demand for traditional ‘session drinking’, a habit that has shifted towards the home, encouraged by low supermarket prices for alcohol. However, the pubs have themselves fuelled this trend by converting their lounge bars into table-service restaurants.
The latest trend is ‘gastro-pubs’, employing qualified chefs and moving away from basic ‘pub grub’ towards sophisticated menus.
Menu diversification and changes are now almost regular features of most branded chains. Pub-restaurants, in particular, have begun to introduce broader-based menus and more frequent menu changes as a means of maintaining consumer interest in this increasingly competitive market
A full copy of this report is available from http://www.keynote.co.uk
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