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Consumer Research


Pubs more popular than restaurants

Pubs more popular than restaurants

In spite of intense competition from exotic eateries tempting the palate, the British pub remains the most popular place for UK consumers to have a formal meal. According to Restaurants, a new Market Report Plus from market intelligence providers Key Note, 81% of consumers visited a pub for a meal at least once in 2005/2006.
The movement of pubs into the eating-out market has been marked in the past 5 years. This is partly owing to the decline in demand for traditional ‘session drinking’, a habit that has shifted towards the home, encouraged by low supermarket prices for alcohol. However, the pubs have themselves fuelled this trend by converting their lounge bars into table-service restaurants.
The latest trend is ‘gastro-pubs’, employing qualified chefs and moving away from basic ‘pub grub’ towards sophisticated menus.
Menu diversification and changes are now almost regular features of most branded chains. Pub-restaurants, in particular, have begun to introduce broader-based menus and more frequent menu changes as a means of maintaining consumer interest in this increasingly competitive market
A full copy of this report is available from

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