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Vodafone streakers in New Zealand vs. Australia rugby match

Vodafone streakers in New Zealand vs. Australia rugby match

Vodafone streakers

The stunt:

At a rugby match between New Zealand and Australia in 2002, two streakers interrupted the game, wearing nothing but the Vodafone logo.

What happened next:

The police got involved, arresting the streakers before the game was over. Sure, there was a lot of attention and publicity from the media, and if you feel that even bad publicity is good publicity, then consider exposing your company by having somebody expose themselves.
Just know that Grahame Maher, one of the CEOs of Vodafone, an international telecommunications company, was forced to apologise for encouraging these two guys to streak through the game - and thus break the law. The company also ended up donating $30,000 pounds to a non-profit campaign aimed at reducing sports injuries.
Lesson learnt:

If you have to break a law to pull off your marketing stunt, it's probably not a good idea. In fact, it's not a bad idea to consider the law even if you aren't breaking it.
Paramount Pictures learned that the hard way in 2006 when it teamed up with the Los Angeles Times to rig 4,500 randomly selected newspaper boxes around the city. Unwitting customers paid for the paper and opened the rack, unaware that the Mission: Impossible theme song was about to start playing.

It sounds harmless enough, but the machinery that played the music had red wires stuck out of it and looked like an explosive device. A bomb squad was called in at one location and actually blew up a newsrack before learning what was really going on.

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