Town re-named ‘Half.com’
Half.com, a US-based retail website known for having sharply discounted items, paid Halfway, Oregon, to adopt the name Half.com for their town for a year in 1999.
In exchange, Halfway received $100,000, 20 new computers for the local school and other financial subsidies.
What happened next:
The media picked up on it, Half.com became very well known, and in 2000, five months after the IPO, eBay bought the company for $300 million. Halfway, Oregon, was a little less fortunate.
According to Halfway, Oregon's official website, "Half.com made many promises. Some of which were honored and others not."
Creativity works, and you can apparently talk anyone into anything, if you show them the money. It also helped that Halfway, Oregon, felt it was a winning situation for them, too, beyond the monetary reward: They were the first dotcom town in the nation--though not the first community to change their name to a brand name.
That distinction goes to Truth or Consequences, New Mexico, which changed its name from Hot Springs in 1950, when US radio personality Ralph Edwards was hosting a popular radio show called "Truth or Consequences." He'd said he wished a town loved the show enough to rename itself after the program - and if one would, he'd air a live program from the community. Hot Springs, anxious to shed its name, anyway, since people confused it with the town in Arkansas, jumped at the chance.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.