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TIM w.e. picks the lorries

TIM w.e. picks the lorries

TIM w.e. (, a rapidly expanding content, technology and service provider to mobile network operators and mobile users, has hired Red Lorry Yellow Lorry to handle its brand building, awareness and PR activities across the UK.

TIM w.e. offers value added services in the mobile, online, offline and TV environments and brings digital content to mobile handsets through b2b and b2c channels. Working with Sony and Warner, for example, they make content ‘mobile’ by creating ring tones, video tones, wallpapers and Java games.

The Portuguese-based company offers entertainment and messaging services through SMS, WAP and MMS to over two billion phone users worldwide. They also partner with over 200 mobile operators across 60 countries - including O2, Orange, Telefonica and Vodafone.

“We had been looking for a UK PR agency for some time. When one of our partners recommended Red Lorry Yellow Lorry, we made sure we paid close attention to their work to find out what they could do for us,” said Diogo Salvi, CEO at TIM w.e.

“The lorries stood out among the other agencies we saw. We’re 100% confident that they’ll successfully achieve our PR goals within a short period of time and build the profile we need here in the UK.”

The lorries will develop a strategic campaign designed to build brand awareness of the company among network operators, operating partners and industry peers while also increasing their position in the Mobile Value Added Services (MVAS) arena.

This ties in with TIM w.e.’s marketing objectives for the coming year which include raising its profile among potential employees and prospects, building credibility of their brand, generating awareness of their services and developing a unique distribution network with new partnerships.

The PR team will also position them as a thought leader across their target sectors - content delivery, mobile marketing and recharging – and highlight its fast growth and global success thanks to its entrepreneurial spirit.

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