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‘Call my bluff’ stunt for ProShade

‘Call my bluff’ stunt for ProShade

ProShade make intriguing offer

The stunt:

ProShade is a company that makes a 3-in-1 gadget that combines a visor, sunglasses and a lanyard. In 2006 Proshade made an intriguing offer to the US National Park Service earlier this year when they proposed to give $4 million to Mount Rushmore in exchange for getting to put a logo visor on each of the presidents' heads.

The company explained in a news release, "The National Park Service needs more support in preserving Mount Rushmore. There's a dearth of funding in the budget to provide the national landmark with the facelift it needs. If they accept, we'd like this to go toward preservation efforts-including a much-needed pressurised wash."

What happened next:

Although the National Park Service didn't take them up on their offer and despite the fact that any decent journalist knew they were being taken, the company received a fair amount of publicity for their outlandish offer.

One writer for Adweek summed it up best in a column about ProShade's concern for Mount Rushmore when he said, "This obviously smacks of a blatant publicity stunt, as I can't conceive of anyone agreeing to this offer (especially at such a low price). But I'll write about it, anyway."

Lesson learned:

Journalists are human, too - they love a good story. Give it to them, and they just may take you up on writing about it.

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