Crunk!!! Energy Drink needed to create a relevant buzz surrounding their product, while increasing loyalty and brand awareness in Southern California.
To reach Crunk!!!’s target demographic in a launch market as diverse as Loss Angeles, Attack! Marketing conceptualised and executed a high-impact, multi tiered programme that offered thousands of consumers the chance to taste and be part of the CRUNK!!! experience.
Attack! Created a multi-faceted awareness campaign and developed a unique style of street marketing to successfully infiltrate local music scenes and college campuses through mass promotion and sampling.
Click on the link below to read in full how they did it.
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