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EnjoyEngland online campaign

EnjoyEngland online campaign

Best practice from Steak Media

Enjoy England is the official tourist board for England and is part of VisitBritain.

Its website enables users to search by area and accommodation category across 27,000 quality assessed lodging establishments. It lists day trip attractions and events and provides destination guides for holiday locations across England.

Enjoy England’s mission is to grow the value of tourism throughout the English regions throughout the year. Its vision is to encourage people to enjoy England to its full potential.

The Board’s travel portal enjoyengland.com is the main point of communications for info to help everyone of all ages, nationalities and backgrounds to truly “enjoy England”.

The Enjoy England website is not a commercial venture. Campaign aims were twofold: to raise brand awareness for the website as a place to learn about England, and to portray the country as more than simply a holiday destination.

Find out in full how Steak Media delivered a 800% increase in visitor traffic by clicking the link below.

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