Newly-launched Blah Blah pr has been appointed, without pitch, to deliver a comprehensive public relations programme to support one of the country’s fastest growing travel companies, Villaparade.
Currently Villaparade offers in excess of 200 exclusive villas and beachfront apartments for holiday rentals in over 18 resorts in Mallorca, Menorca, the Algarve, Ibiza and Dubai.
However, due to expected expansion, which will see its property portfolio increase to over 350 by 2009, Villaparade decided to implement a comprehensive communications programme, in which public relations will play a significant role in helping the company to facilitate its increasing market share within the travel industry.
Launched in January 2008, Blah Blah pr is a full-service public relations agency, which forms part of The Direct Marketing Group (TDMG). Blah Blah pr was introduced to Villaparade by their incumbent creative agency, Millennium, and it is anticipated that they will work together on a number of projects. One of the first assignments will be to maximise awareness for Villaparade’s newly-launched website within both the trade and consumer sectors.
“Being awarded the Villaparade account is absolutely fantastic, and is testament to the team’s ability to implement effective public relations strategies to accommodate different client needs. Villaparade is an exciting brand and I’m sure the services we put in place will support its overall strategy of increasing market share,” commented Jason Kelly, PR Director for Blah Blah pr.
“We chose Blah Blah pr because of their understanding for what we wanted to achieve within the budget we have. Their proposal matched our needs perfectly and gave us complete confidence in their ability to deliver the outcome we require,” stated Andrew Warden Sales & Marketing Director of Villaparade.
Although only launched in January of this year, Blah Blah pr has already won a number of high-profile accounts and is currently working with clients such as Welcome Financial Services Limited and one of the UK’s most famous actors, Ray Winstone.
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