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Online marketing spend bouyant

Online marketing spend bouyant

Digital marketing agency Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February. The Manchester based firm have noticed no decline in customer spend despite fears over the economy.

This news comes hot on the heels of findings that UK Internet advertising budgets grew further in the fourth quarter of 2007 despite cutbacks in other channels, that's according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

Doctor Net, who provide email marketing, ecommerce and CRM solutions, said the market was buoyant and that it showed no signs of slowing. Exhibiting at this years Technology for Marketing & Advertising show (TFM&A) at Earls Court further highlights the growing numbers of companies who are turning their spend to online channels.

Doctor Net's business development manager John Coyne, exhibited at the show; "We had been quoted figures on the number of attendees in 2007 and initial results show a good increase on those figures. Our stand was extremely busy and all attendees and exhibitors seemed in great spirits".

The company have recently upgraded their eMailCampaigner application and used TFM&A to launch a new email template editing tool.

Mr Coyne continued, "The feedback from visitors to our stand was extremely positive and more than justified our decision to invest in developing eMailCampaigner. We felt it was important to make creating email campaigns as easy and efficient for our customers as possible. That seems to have worked and hopefully it should drive new business from those visitors we were able to demo to at TFM&A. As far as we are aware, no other email marketing providers in the UK are offering this sort of flexibility within their template editors".

February also saw Doctor Net win the email marketing and communications account with The British Association for Shooting and Conservation (BASC), a British organisation whose mission is to promote and protect sporting shooting and the well-being of the countryside throughout the United Kingdom and overseas.

"BASC are celebrating their centenary this year, so it is a really exciting time to be supporting them with their online communications", said Coyne.

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