Premiere Global Services has appointed UK interactive marketing specialist NetBooster to implement a PPC campaign using its expertise in multilingual search marketing.
Headquartered in Atlanta, and with presence in 22 countries worldwide including the UK. Premiere Global has an established customer base of nearly 50,000 companies which includes approximately 80% of the Fortune 500.
The organisation provides a wide range of industry-specific business applications within the following solution suites: Conferencing, Desktop Document Solutions, Server-Based Document Solutions, Notifications & Reminders and eMarketing.
NetBooster has been appointed to implement an international Pay Per Click campaign across the French, German, Swiss and Italian markets - as well as the UK. It will increase Premiere Global Services’ visibility in the major search engines in these countries which will improve brand awareness and drive sales.
Franck Unternahrer, SR Online Marketing Manager Europe at Premiere Global Services, says: “Europe provides a key market for our applications and we are investing more in online marketing as we look to gain a significant percentage of the business. PPC has been a fundamental part of our global marketing strategy and NetBooster’s expertise in multilingual search will help us improve sales and brand awareness in the target countries. By using NetBooster’s tracking tool and reporting system we will develop our strategy as the campaign moves forward.”
Janak Mistry, NetBooster’s UK Country Manager, says:
“Premiere Global Services operates in a highly competitive market. The key to success in new territories overseas is an understanding of the market, the business culture and fluency in the language. We will be using our expertise in multilingual paid search to expand the company’s reach in Europe and extend the success of its business online.”
Established in 1998, NETBOOSTER is an interactive agency specialised in Online Marketing. NETBOOSTER makes its expertise available to its clients for Internet marketing: online marketing consulting, search engine optimisation, search engine marketing, affiliation, data-marketing, traffic generation, online media creation and strategic consulting. 2006 sales (proforma - unaudited) were € 19.4 million, a 118% increase compared to 2005. With offices in France, the United Kingdom, Germany, Spain, Italy and Scandinavia and managed by Pascal CHEVALIER and Stéphane DARRACQ, NetBooster employs 200 people. It carries the OSEO-ANVAR seal of approval as an “Innovative Business” and its shares are eligible for FCPIs (French Mutual funds).
Shares in NETBOOSTER trade on the Alternext market of Euronext Paris ISIN code: FR0000079683 - Ticker code: ALNBT
For further information, please visit our website: www.netboostergroup.com
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