In a traditionally male-dominated industry, women’s sports are enjoying a boom as more girls embrace them as a means of health, style or just plain fun, according to the latest Creative IQ Trend report from Corbis.
Professional female sports figures are partially driving this trend as they become more fashionable and receive more public attention.
As a result, girls around the world are participating in a wider array of sports than ever before, emulating celebrity athletes such as Maria Sharapova, Michelle Wie, Gabrielle Reece, Sue Bird and Mia Hamm.
Team sports are becoming particularly popular. While participation levels tend to vary significantly by country and sport, more female sports leagues - as well as teams for young girls and teens - have emerged in recent years.
This has led marketers and sportswear companies to sponsor sports camps for girls and feature more women’s sports in advertising aimed at these “team girls”.
The growing interest in sports among females has also led to an increase in spending on women’s sports and fitness attire.
Stores specialising in women’s sportswear are cropping up around the world to meet the increased demand, each eager to tap into the $15 billion that females spend each year on fitness apparel.
No matter what type of sport females choose, it’s becoming clear that women are no longer limited to the traditionally “female-friendly” sports such as figure skating and tennis.
Around the globe, they’re branching out like never before into a variety of physical pursuits, with many reporting a greater interest in extreme sports.
In the U.S. alone, women make up 50% of inline skaters, 34% of off-road mountain-bikers, and more than a quarter of skateboarders and snowboarders.
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