‘SingStar’ is PlayStation’s legendary singing game which was introduced to bring the Sony game console to a new female audience. It’s also highly addictive.
Manning Gottlieb OMD were faced with the challenge of creating the ultimate ‘SingStar’ experience with the aim of rewarding the game’s fans and using their fanaticism to convert their friends.
Their solution was to create the ultimate venue where ‘SingStar’ fans could invite their friends and infect them with the ‘SingStar’ bug.
Themed studio pods, make-up artists and stylists, dance teachers all added to the experience.
To see how Manning Gottlieb OMD turned a game into a live experience in full, click the link below.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.