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Case Studies


Sony PlayStation 'SingStar' Studios

Sony PlayStation 'SingStar' Studios

‘SingStar’ is PlayStation’s legendary singing game which was introduced to bring the Sony game console to a new female audience. It’s also highly addictive.

Manning Gottlieb OMD were faced with the challenge of creating the ultimate ‘SingStar’ experience with the aim of rewarding the game’s fans and using their fanaticism to convert their friends.

Their solution was to create the ultimate venue where ‘SingStar’ fans could invite their friends and infect them with the ‘SingStar’ bug.

Themed studio pods, make-up artists and stylists, dance teachers all added to the experience.

To see how Manning Gottlieb OMD turned a game into a live experience in full, click the link below.

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