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Etype wins Ministry of Sound ad contract

Etype wins Ministry of Sound ad contract

Leading music and lifestyle brand, Ministry of Sound, has appointed premium ad network, eType, to sell all global ad inventory across its range of sites.

The exclusive deal sees eType take on the account, previously managed in house, following a six way competitive pitch involving rival networks, Unanimis, Monetise, w00t Media, Ad2One and AdLink. eType will concentrate on increasing advertising revenues and site awareness globally, with a focus towards rich media, integrations and more site-specific campaigns.

Rudy Tambala, Head of Internet, Ministry of Sound said, "When deciding to outsource our advertising sales we chose eType for their unrivalled, long-term experience of growing revenues for leading web publishers. We’re excited to be working with them to help establish Ministry of Sound as a leading lifestyle brand amongst big name advertisers."

Ministry of Sound attracts over 800,000 unique users a month to its network of music and lifestyle web destinations including and, plus popular download sites and They also generate over 300,000 video streams, 200,000 podcast downloads and a monthly syndicated audience of 1.6m to their online radio service, Ministry of Sound Radio.

eType will also be tasked with selling all video, online radio, podcast and mobile advertising opportunities, allowing advertisers unrivalled access to Ministry of Sound’s young, early adopting audience.

Matt Cannon, Commercial Director, eType, comments: "We are delighted to be working with Ministry of Sound to help maximise their global brand awareness. eType will help build their profile amongst advertisers by pitching specific campaigns and sponsorships that complement their unique content and user base."

eType has over eight years highly successful experience of specialising in premium website representation. Leading the way within the industry, eType holds exclusive advertising sales contracts with numerous premium brands including Amazon, Miniclip, hi5, The Eggnetwork and National Rail Enquiries.



About eType Ltd

Owned by Media Initiatives Group, eType is the UK’s leading premium online ad network, with over eight years highly successful experience in managing publisher’s online sales. Specialising in premium website representation, eType has an unrivalled reputation with both advertising agencies and direct clients.


Trafficking more than 3.5 billion adverts per month and with a 15-strong sales and support team, eType is leading the way within the industry, holding advertising sales contracts with the most high profile online brands across all areas of the UK market, including Amazon, hi5, The Eggnetwork, Miniclip and National Rail Enquiries.

For more information on eType please visit or call T: +44 (0)20 7436 6726.

For further information please contact:

Rikki Webster

Communications Manager

eType Ltd

T: +44 (0) 20 7436 6726


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