Manning Gottlieb OMD was faced with a dilemma. High-street furnishing retailer, Habitat, needed to prove its quality and craftsmanship against low-cost rivals.
The answer was to take consumers on a designer’s journey from inspiration to production.
As every product tells a story, Manning Gottlieb OMD interviewed the designers and created short films that narrated their stories.
Inspired use of media helped deliver a 105 per cent uplift in sales and raised footfall by 108 per cent.
The ‘Every Product Tells a Story’ theme continues to be used by the retailer.
Click on the link below to see in full how the campaign was carried out.
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