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Case Studies

 

Habitat ‘Every Product Tells a Story’ campaign

Habitat ‘Every Product Tells a Story’ campaign

Manning Gottlieb OMD was faced with a dilemma. High-street furnishing retailer, Habitat, needed to prove its quality and craftsmanship against low-cost rivals.

The answer was to take consumers on a designer’s journey from inspiration to production.

As every product tells a story, Manning Gottlieb OMD interviewed the designers and created short films that narrated their stories.

Inspired use of media helped deliver a 105 per cent uplift in sales and raised footfall by 108 per cent.

The ‘Every Product Tells a Story’ theme continues to be used by the retailer.

Click on the link below to see in full  how the campaign was carried out.

AJR
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