Mobile marketing enhances passenger experience for BA
An instantaneous communication channel for sharing flight update information, including delays, re-bookings and cancellations.
The campaign fits BA’s strategic goal of using mobile marketing, in conjunction with email marketing, as a cornerstone of its communication activity with customers.
Global roll out of a bespoke Short Message Service that provides information by integrating with BA’s current systems.
Through the ba.com website customers enter their mobile numbers to receive up- to-
the minute flight and contact information.
The service is extensively promoted through the website ba.com.
Due to the innovative edge to the service, numerous publications covered the story.
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