Manning Gottlieb OMD’s latest expert industry insight
The mobile industry started 2008 by taking first and second position of the top UK advertiser spenders online.
Computer / technology companies remain strong spenders and Capital One looks to retain its top position in the financial market.
Surprisingly, two betting companies are within the top 10 this month, which may be due to consumers looking to clear Christmas debts with big wins. Potentially a risky strategy if this is the case!
Look out for Blue Pod Media this year.
With Bluetooth devices situated around Premiership football grounds, shopping centers, cinema foyers and bars nationwide, Blue Pod Media
send out advertising content such as trailers, games & promotions to consumers with their Bluetooth turned on.
It is all fully opt-in so advertisers’ only receive qualified downloads, and bought on a cost per download basis.
Volumes are already substantial. One campaign in particular, Halo 3, the free wallpaper was downloaded over 72,000 times in 9 days across 52 cinemas.
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