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From autos to Alpro

From autos to Alpro

Eclipse Marketing has appointed Pippa Turnbull as a senior account manager.

For Pippa, this new appointment with the database marketing agency marks a departure from her previous role in the automotive industry, where she was direct marketing executive for BMW UK. She’s now spearheading the Eclipse team working on a major account for the food products company, Alpro soya.

“I’m very much looking forward to working in a different sector and to the challenges of working with a different kind of customer relationship – though many of the best-practice communication principles are transferable between industries,” said Pippa.

“My time at BMW gave me valuable experience of managing major campaigns with big brands, which I’m sure will stand me in good stead at Eclipse, along with my previous work in the travel industry.”

As well as working with Alpro soya, Pippa will be drawing more directly on her experience of the automotive industry in database marketing campaigns for Mazda and Toyota.

Pippa is enjoying the move to an agency environment. “The level of accountability makes the work incredibly rewarding,” she said.

“You can see the impact of your work more directly and the pace is much more dynamic. There’s also much more of a teamwork spirit, which I find very refreshing. We’ve just launched a major integrated campaign for Alpro soya, so I’ve been busy from day one - a great way to start.”

AJR
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