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Iris makes appointment for Euro focus

Iris makes appointment for Euro focus

Iris PR has announced the appointment of Kathryn Smith, who joins the company from Visit London, where she was European PR Manager.

Smith, who was at Visit London for two years, was responsible for the strategic development and implementation of Visit London’s PR strategy across all European territories.

She worked with seven agencies across the continent and also acted as European spokesperson for Visit London.

Prior to Visit London, Smith had a four-year stint at Freud Communications, where she worked on high profile consumer campaigns for the likes of PepsiCo, Pizza Hut, Nestlé Rowntree and Lynx

Kathryn Smith commented "I’ve been impressed by the breadth of clients on the iris PR roster after just two years. It was this combined with the opportunity to work on large-scale integrated campaigns that drew me to the business. I’m looking forward to helping the company continue to deliver some fantastic campaigns.”  
Laura Mahon, Director of iris PR added: "Kathryn will provide us with valuable experience in pan-European consumer communications as we look to expand our business in that area over the next year. We are delighted to have her on board and believe her client side insight will be invaluable as we continue to expand our existing client relationships.”

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