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How to best use widgets in marketing

How to best use widgets in marketing

Do you know why widgets are important, their role in the marketing mix and how to best use them? 
If not, the latest Trendmarker report from Universal McCann could well provide the answers you need.

As well as giving an overview of Widgets this latest publication explains why widgets are important, their role in the marketing mix and guidelines for using them.

Written by Tom Smith, UM's Research Manager for EMEA, this Trendmarker also includes:

- What is a widget?
- Types of widgets
- Why widgets are important
- The keys to producing a successful widget
- The possibilities 
- Case studies of best practice

Universal McCann's Trendmarker series is a brief for executives that highlights and discusses an idea, media innovation, market trend or innovation that offers marketing and communications opportunities.

Other Trendmarkers to date include studies on mobile marketing and search marketing.

To download the report in full, click the link below. **Please allow time to download - we promise it's worth the wait.**

AJR
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