Direct marketing agency TILT is expanding into the digital space with the launch of a website asrecommended.co.uk to compliment its portfolio of consumer guides, such as asrecommended Insurance, which are mailed to over 60 million homes per year.
Steering away from the common aggregator, asrecommended.co.uk is will advise consumers via a database of helpful tips in tandem with a large pool of consumer reviews rather than comparing quotes. As the market becomes increasingly consumer driven, the website will focus on user generated content allowing visitors to review and discuss financial services and insurance brands.
Furthermore, it will enable consumers to secure deals direct with advertisers and allow access to specific offers. It will also offer the very latest news regarding insurance, loans, savings, credit cards and mortgages so that consumers remain aware of the issues surrounding a particular purchase.
Other features include specialist celebrity interviews, budget calculators and a member’s area to save information as consumers compare price, quality and service.
Ben Allan, Managing Director at TILT said of the site, “While there is an abundance of aggregator sites such as moneysupermarket.com, we found there to be a demand in the market for an online service that provided more than just price comparisons.
"Asrecommended.co.uk provides a format make informed purchasing decisions using other consumer reviews and discussion as a benchmark rather than just comparing price. With specific sections also dedicated to tips and advice, the site really is the whole package”.
Andy Cole, Head of Marketing of Castle Cover, an advertiser who is working with asrecommended added, “asrecommended is obviously well received as a useful guide when purchasing insurance offline, it will be interesting to see what they can develop online”
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