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Case Studies


MG OMD Brylcreem 'Effortless' campaign

MG OMD Brylcreem 'Effortless' campaign

Manning Gottlieb OMD needed to make Brlycreem cool again.

They new they had to get in with the in-crowd, so they asked them directly, “How do we make Brylcreem cool again?”

The result was an innovative social networking campaign.

A competition on to find the coolest talents and tricks resulted in finding a new star and soundtrack for a new TV ad entitled, ‘Effortless’.

Click the video link below to see this case study in full.

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