Manning Gottlieb OMD needed to make Brlycreem cool again.
They new they had to get in with the in-crowd, so they asked them directly, “How do we make Brylcreem cool again?”
The result was an innovative social networking campaign.
A competition on MySpace.com to find the coolest talents and tricks resulted in finding a new star and soundtrack for a new TV ad entitled, ‘Effortless’.
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