Choose speciality channel:   Choose sector channel:     Search the site

Industry Research

 

MG OMD Media Marketplace. Press overview

MG OMD Media Marketplace. Press overview

Manning Gottlieb OMD’s latest expert industry insight 

 

The latest magazine ABC figures were released on 14 February, 2008.

Celebrity weeklies were hit hard. Closer, Heat and Now all fell by more than 11% year on year while Hello! slipped a further 5%.

OK experienced an increase of 9.5% year on year fuelled by a £3.25million TV advertising spend and took the top spot for the celebrity weeklies.

It will be interesting to see how Bauer reacts to these circulation declines particularly when they paid a premium for Heat and Closer.

The German based publisher has already closed First and New Woman and it will be interesting to observe what happens to other struggling titles such as Arena.

The woman’s monthlies also showed a poor performance. However, titles catering for 30-40 year old market such as Psychologies, She and Essentials had stable circulation figures.

Younger titles such as Elle continued to see a decline. The younger titles still rely heavily on cover mounting but this only provides a temporary lift in sales.

Most of the men’s magazines continued their steep declines. Loaded went down 30% and Maxim by 34%. FHM, though it enjoyed a reasonable 6 months registered a year on year fall of 17%.

However, Esquire bucked the trend with a rise of 14% (albeit from a low base) and has benefited from a successful re- launch. On the bright side, Shortlist, the free weekly men’s title, posted a healthy debut ABC of 462,73.

It fell some 40,000 copies short of achieving its 500,000 weekly distribution target, but it is still far ahead of any paid for men’s titles.

 

 

MediaMarketplace_Jan_Press

 

Newspapers

 

After a disappointing December we can see a resurgent January in the National Press Market.

However these figures are masking what has essentially been a poor six months across all titles with the exception of the Observer and the mighty(!) Daily Star Sunday, who were up 0.6% and 13.6% respectively.

The August 07 to January 08 period has seen the total national press market decline by 2.7%, with the Sundays performing slightly worse than the Dailies.

AJR
free viagra samples coupon softballspa.com viagra discount coupons online
order abortion pill online abortion pill misoprostol abortion
abortion pics after an abortion abortion laws by state
cialis coupons from lilly link free printable cialis coupons
abortion research paper open abortion doctors
discount drug coupon cialis coupon card coupons prescriptions
abortion arguments open online coupons free
bystolic coupons for free site when will bystolic go generic
cialis coupon prescription discount coupons discount coupons for cialis
metformin and ketogenic metformin and ketogenic metformin and ketogenic
progesterone hormone pills progesterone hormone pills progesterone hormone pills
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
linzess patient assistance linzess patient assistance
side effects of abortion pill bartsha.cz post abortion
viagra buy viagra what is the effect of viagra cheap online viagra
viagra kamagra viagra 100mg viagra
nexium 20 intellika.in nexium 20
lilly coupons for cialis discount prescription drug card free prescription cards


Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.