Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimisation software, has recruited Stuart Scott (pictured) to drive its digital marketing and lead management across Europe.
Joining from Actuate, where he implemented the company’s first search programme, managed a site redesign and integrated CRM and email activity in the UK, Scott will report to the VP Marketing for EMEA at Omniture, Neil Morgan.
Scott will be responsible for maintaining and extending Omniture’s web presence across EMEA, planning the database strategy and driving site traffic using search engine marketing, email and display advertising, for customer acquisition. He brings a total of seven years online marketing experience to the position, including over three years as Online Marketing Manager for Actuate.
Commenting on the appointment, Neil Morgan VP Marketing for EMEA, explains, "Omniture has aggressive plans for growth in Europe this year and Stuart Scott will help us optimize our online marketing to generate and capture leads and increase brand value. He brings years of solid business-to-business marketing experience and an understanding of the advantages of Omniture products over competitive offerings."
Stuart Scott, Online Marketing Manager EMEA at Omniture, adds, "As an online marketing manager I had always admired Omniture’s products. This role gives me an opportunity to use best-of-breed technology and techniques to deliver closed loop marketing programmes for Omniture across EMEA."
The appointment follows dramatic growth of Omniture in Europe which has over 600 clients in the region, such as BT, lastminute.com and Barclays, and follows recent acquisitions including Touch Clarity Offermatica and Visual Sciences. Omniture’s product set comprises the SiteCatalist web analytics platform, bid management, site testing, data integration and behavourial targeting.
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