Following a three way pitch, integrated marketing agency Geronimo has been hired by BBC Magazines (the UK’s third largest publisher) to develop a loyalty program for key titles in its range of children’s magazines.
Geronimo’s loyalty campaigns are planned for some of BBC Magazines’ top children’s titles including CBeebies Weekly, Dr Who Adventures and Girl Talk. The campaigns will take an integrated approach including DM, online and press advertising.
Speaking about the appointment, Jess Burney, Subscriptions Director at BBC Magazines said, “We were very excited by the creativity that Geronimo showed in their pitch. The standard was exceptionally high but Geronimo had the edge in original thinking.”
Andy Snuggs, Managing Director of Geronimo, added, “BBC Magazines has incredible brand equity and we look forward to extending it into the children’s titles. It was a fantastic win for Geronimo and we can’t wait to get started.”
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