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Press Release


E-metrics Summit 08

E-metrics Summit 08

The eMetrics Marketing Optimization Summit today announced that Rufus Evison will be a keynote speaker at the 2008 London Summit.
The eMetrics Marketing Optimization Summit London will be held on 20-21 May at the Hotel Russell, Russell Square, London. See Thought-leaders, industry analysts, consultants, vendors and key members of the media will identify and discuss the latest issues, insights and trends in online measurement and optimisation. 
Currently at data insight company Dunnhumby Evison is advising Tesco on the development of their online business, including the store’s Clubcard loyalty programme. He has been instrumental in the development of such web related companies as Clickstream Technologies, Global Diagnostics and Green Cathedral. He has worked with a number of leading global brands advising on Web analytics, affiliate programmes and site design. 
Jim Sterne, Founder of the eMetrics Marketing Optimization Summit, says:
“We are delighted to welcome Rufus as a keynote speaker for the London Summit. Rufus has helped some of the World’s biggest brands develop their online marketing strategy. As the pioneer of the first cross selling engine, Rufus’ understanding of customer data and how to apply it to marketing and sales has shaped the industry over the years. He will be explaining how understanding data and customer behaviour can be used to integrate marketing programmes online.”
About Jim Sterne, President of Target Marketing
Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A strategy consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success” (2002, John Wiley & Sons).
eMetrics Marketing Optimization Summit takes place in the following locations:

Toronto, March 31 - April 2, 2008
Munich, April 7-9, 2008
San Francisco, May 4-7, 2008
London, May 19-21, 2008
Stockholm, September, 2008
Washington DC, October 20-23, 2008
To register as an attendee or learn more about becoming a sponsor, visit or contact: Matt Finlay, Rising Media on +49 8153 887 491
Media Contact:
Andy Brown
Reality PR
phone +44 (0) 208 663 6111

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