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Press Release


Superb seminar success

Superb seminar success

Following the success of two previous recruitment and retention seminars, Associa has added an additional date to meet demand.

The additional seminar, entitled How to… recruit and then retain your members through straightforward and cost effective marketing activity, will be held on April 15 in London at the National Council for Voluntary Organisations.

High demand for this seminar has lead to the addition of a further seminar being held in April, to accommodate the volume of delegates that wish to attend. Tim Crocker, Head of Marketing at Associa, said “Feedback from delegates has shown that the tremendous success of the seminars can be directly attributed to our ability to identify practical recruitment and retention strategies that they can apply to their own membership organisations.”

Previous attendees include Ruth Bettie, Membership Marketing Manager from Rethink, the leading national mental health membership charity. Ruth said ‘I found the seminar a useful way to gain understanding from tried and tested recruitment and retention strategies. It was valuable to discuss with others the commonality of membership recruitment and retention issues faced by a range of organisations.’

The full day seminar will help organisations to identify common membership issues and provide them with the tools needed to manage their memberships and improve their recruitment and retention strategies. The seminar will use case studies to show tried and tested methods of overcoming membership issues and provide the opportunity for delegates to work through practical examples of recruitment and retention techniques.

This seminar will be an addition to the Associa Best Practice Seminar Programme offering practical advice to membership-based organisations on all aspects of membership management. Full details of the seminar programme can be found at

The delegate fee is just £100 (+VAT) with discounts for multiple bookings. Places are limited to 20 delegates per seminar and are filling up quickly, so booking early to avoid disappointment is recommended.

Seminar brochures can be requested from Laura Nichols on 01572 824676 or by email Full details can also be found on the Associa website,


Press contacts:
Laura Nichols Assistant Marketing Manager
(t) 01572 824676  (e)

About Associa
Associa is a specialist provider of membership services. We operate four Business Divisions that deliver tailored services for membership-based organisations:

Associa Membership

Associa Employment

Associa Research

Associa Publishing

Our clients range from some of the country’s largest trade associations, membership organisations and charities to smaller, more specialist memberships. 
Our success and reputation is built on working closely with our clients to understand their requirements and then developing services that we can deliver cost effectively on their behalf.
Formally NFU Services, the company is now owned by the NFU, one of Britain’s largest trade associations.

Rethink is a leading national mental health membership charity, and works to help everyone affected by severe mental illness recover a better quality of life.

Rethink was founded over 30 years ago to give a voice to people affected by severe mental illness and today, with over 8,300 members, remains determined that this voice will continue to be heard.   Rethink helps over 48,000 people every year through its services, support groups and by providing information on mental health problems.

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