The UK’s largest furniture specialist Harveys, the furniture store has appointed eCircle to manage its email marketing activity.
The appointment follows a Christmas trial period that saw the pan-European digital marketing company double the size of the retailer’s customer opt-in database in just one month. The new brief tasks eCircle with reinforcing and furthering Harveys relationships with existing customers whilst driving lead generation for new campaigns.
In addition to generating new unique opt-in email addresses for Harveys, eCircle have already brought together five disparate opt-in data files into one main consolidated marketing database.
Having removed all duplicate and erroneous data from the file, eCircle will use its email broadcast system “eC-messenger” to further enrich user profiles such as products of interest and provide ongoing analysis for Harveys to further segment and personalise their marketing messages.
eCircle will also be advising on campaign creative and content in order to drive maximum deliverability and conversions.
Volker Wiewer, CEO at eCircle comments: “We started working with Harveys initially to support their Christmas and Boxing Day sales. Within one month we doubled the size of their opt-in email database which is a tremendous achievement and evidence of our commitment in helping Harveys reach out to new prospects and deepening existing relationships. We are proud to be taking our partnership forward and looking at ways we can further enhance their email communications for 2008.”
Karen Broderick, Marketing Communications Manager at Harvey’s Furniture comments: “Having met a number of potential suppliers, only eCircle was able to demonstrate an understanding of the fast paced nature of our business and identify how they could deliver and stretch the boundaries of our e-marketing activity. I’m really looking forward to working with them.”
eCircle is one of Europe’s leading digital direct marketing companies, providing a complete email marketing solution, including the transmission of email, sms, mms and fax campaigns, a comprehensive permission marketing database for email campaigns, lead generation and online market research.
eCircle is one of the largest global email senders broadcasting over 500 million emails per quarter, and in addition is one of Europe’s largest email address providers with access to over 36 million opt-in email addresses.
Founded in Germany in 1999, eCircle was an early pioneer of video email campaigns and permission based lead generation. Headquartered in Munich, the company has additional offices in London, Paris and Milan and its clients include BP, BT Business, MTV and Samsung.
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