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Press Release


The eMetrics Summit

The eMetrics Summit

The eMetrics Marketing Optimization Summit today announced the agenda for the 2008 London Summit, the premiere global event and executive forum for optimizing online marketing value.

The eMetrics Marketing Optimization Summit London will be held on 20-21 May at the Hotel Russell, Russell Square, London. See

Neil Mason will Chair the eMetrics Marketing Optimization Summit. Neil is recognized as one of the UK's foremost online marketing experts and an internationally known speaker on electronic marketing and customer interaction. Neil will keynote and introduce a new line up of presentations, case studies and panel debates.
Thought-leaders, industry analysts, consultants, vendors and key members of the media will identify and discuss the latest issues, insights and trends in online measurement and optimisation. 

Jim Sterne, Founder of the eMetrics Marketing Optimization Summit says:

“Tracking web visitor behaviour continues to be a fundamental part of this conference but now the discussion includes all the ways you can measure your online success. Customer opinion and satisfaction, email marketing, search marketing, non-transactional metrics, Web 2.0 measurement and behavioural targeting.

The eMetrics Marketing Optimization Summit is about marketing optimization.  Companies are using web data to inform all of their marketing and all of their business.

The eMetrics Marketing Optimization Summit will show delegates how to do this well and maximise success online. I'm looking forward to another interesting exchange of experience and insights. This is where the learning happens.”
About Neil Mason, Managing Director, Applied Insights

Neil Mason has been involved in marketing analysis for decades and focused on web analytics over 7 years ago when he joined QXL (a European online auctions business) as Chief Knowledge Officer and later as Chief Marketing Officer. He has practiced what he preaches by putting customer insights and web analytics at the core of the marketing strategy.

At Applied Insights, Neil consults with major businesses about using web analytics and other data sources to improve online business performance using data mining and predictive analytical techniques to understand visitor behavior and response. Neil is a veteran of seven previous eMetrics Marketing Optimization Summits and contributes a regular column at ClickZ. In May 2007 Neil was elected as a Director to the Board of the Web Analytics Association, with responsibility for International aspects.

About Jim Sterne, President of Target Marketing

Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction.

A strategy consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success” (2002, John Wiley & Sons).

To register as an attendee or learn more about becoming a sponsor, visit or contact: Matt Finlay, Rising Media on +49 8153 887 491
Media Contact:
Andy Brown
Reality PR
phone +44 (0) 208 663 6111

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