Seat has launched a below the line campaign to drive consumers to dealerships and purchase key models in the January 2008 range, using an illustrative style to reflect the world of the driver.
The creative from Geronimo reflects the brand’s active, sporty outlook and reinforce the idea that there is a Seat for every passion, from running about town in the Ibiza to burning up the racetrack in a Leon.
The digital-based campaign will build awareness of offers and will focus on consumer interaction to ensure cut-through. Alongside online advertising on key automotive sites and email marketing, Geronimo will target consumers through direct mail and a dedicated microsite, seatpassion.co.uk
The campaign will target potential buyers, namely men and women from 18 to 44, who all share a passion for driving and a need to get the best performance from their car.
Rob Taylor, National Communications Manager at SEAT UK, said, "Not only does the campaign put the Seat driving experience at the forefront but also with an illustrative style that has great stand out in a busy marketplace.
"This brings alive the brand’s personality which is driving towards us achieving a high ROI through an array of bespoke customer offers”
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